Times are tough. Everyone is struggling one way or another. Perhaps you are being beaten down by the economy. You may be watching everything you have built over the years slip away. Or you could be one of the millions today who live in constant fear as you hang on by just a small thread [...]
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Five Ways to Feel Empowered During Challenging Times
Wednesday, February 24th, 2010Content: The Crucial Tool that Builds Best Selling Brands
Wednesday, February 24th, 2010One of the obstacles that plague all authors and experts is the fact there are just so many other experts in every topic in today’s world. Distinguishing yourself from others in your area of expertise is the most important marketing activity you will pursue. You can secure the most highly visible media placements available, but [...]
Read More... Leave a Comment »The Many Purposes of Online Expert Content
Saturday, February 20th, 2010I hear the stories over and over again. Authors come to me (or I go to them) and tell me how their publisher or their publicist will simply not support an online campaign….it doesn’t sell books, they are often told. I have had many conversations with authors and publicists who simply don’t realize all the [...]
Read More... Leave a Comment »Translating Your Media Campaign into Sales
Saturday, February 20th, 2010I often hear authors express their ongoing frustration at having conducted an expensive, prestigious publicity campaign where they secured some great media and yet their books are not flying off the shelves as they hoped. What is the magic ingredient that leads to record breaking sales and worldwide notoriety?
Well, clearly there are many factors that [...]
Build It and They Will Come: Why Pre-Selling Your Brand Is Crucial To Success
Saturday, February 20th, 2010There are three reasons best-selling authors sell millions of books.
1. They have already created their brand
2. They have created exposure for their brand.
3. They have a national and possibly international platform for their brand they can leverage for the release of their new book.
When Mr. Chopra releases a new book, it sells overnight. That is [...]
Online Publicity: Economic Survival Tips You Need to Know
Sunday, November 22nd, 2009There is no denying that the economy is forcing people to redesign their promotional budget. The choices authors and experts have to make when it comes to PR have to be highly effective to make each dollar count. So how does an expert decide which strategy to implement when funds are scarce and sales are [...]
Read More... Leave a Comment »Five Ways to Discovering Your Entrepreneurial Spirit
Thursday, November 12th, 2009Do you dream of owning your own business and working for yourself? Before you make this huge leap of faith and finances, ask yourself this question…could you imagine working for someone else if you were offered your dream job?
If this is the case then you should spend more time looking for the job you truly [...]
