Authors and experts have many options when it comes to choosing how to spend their time and budget to promote their work. Radio, TV, print and of course, the Internet are all avenues that need to be explored. Going online can be very confusing. Blogs, ads, articles, creating and maintaining a website…there is just so [...]
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How to Be Your Own Internet Publicist
Tuesday, November 29th, 2011As the economy continues to struggle I see an ongoing tragedy in the publishing world. Authors, experts and others who have valuable and significant products and services to offer aren’t able to create exposure and demand due budget constraints. Publishers aren’t promoting as many books as they once did, bookstores are closing and far less [...]
Read More... Leave a Comment »Three Simple Rules: Choose Your Partner Websites Well
Monday, November 28th, 2011The question comes up all the time….how can an expert know which sites are going to be the most effective? There are many considerations, however let’s start with these simple and often crucial rules to online content placement. Rule #1: Work with sites that offer you some control of how and where your content is [...]
Read More... Leave a Comment »The Website Secret Successful Experts Know
Sunday, October 30th, 2011There are a great number of factors that go into an effective website if you want to position yourself as a national expert. Great content, media credibility, strong testimonials, tools and strategies and more all need to be created and presented in an interactive and easy to use format. However, there is one area many [...]
Read More... Leave a Comment »Does Your Website Create Passive Income?
Sunday, October 30th, 2011In the many conversations I have had with countless authors and experts over the years, a common theme is usually present. In fact, given our current economic conditions I would have to say this theme is becoming a critical need. How well an expert meets this need will make the difference between websites that are [...]
Read More... Leave a Comment »The Secrets to Getting Your Content Accepted by Top Websites
Sunday, October 30th, 2011I’ve worked with dozens of online editors since 1999, many of whom are working with the largest website destinations on the Internet. While each editor has their own specifications as to what they are looking for, there are certain constants that need to be present to virtually guarantee that your content will be received, published [...]
Read More... Leave a Comment »Create a Website with Impact: Four Factors You Need to Know
Saturday, October 29th, 2011Entering into the world of self publishing is filled with unknowns. Every step needs to be measured and researched to maximize the time and budget constraints of a new author who is just beginning to publicly express their voice. Creating a revenue stream that will be meaningful and that will reflect your work is what [...]
Read More... Leave a Comment »Launching a New Website
Tuesday, March 22nd, 2011You are excited…you have a great new product, book or service and you are ready to start putting it all together and make it work. But when it comes to really putting all the pieces in place you aren’t completely certain on how to start. So let’s take a look at some of the most [...]
Read More... Leave a Comment »Make it Count: The Number One Rule in PR Today
Sunday, October 10th, 2010We’ve heard the stories over and over again sadly….authors, experts and companies who set up a PR campaign and have high hopes that the right placements will create impact, sales, increased media interest, etc. only to be seriously disappointed when the visibility did not translate to actual revenue. In today’s complicated world it simply doesn’t [...]
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