Authors and experts have many options when it comes to choosing how to spend their time and budget to promote their work. Radio, TV, print and of course, the Internet are all avenues that need to be explored. Going online can be very confusing. Blogs, ads, articles, creating and maintaining a website…there is just so [...]
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Archive for the ‘Expert Placement’ Category
Three Simple Rules: Choose Your Partner Websites Well
Monday, November 28th, 2011The question comes up all the time….how can an expert know which sites are going to be the most effective? There are many considerations, however let’s start with these simple and often crucial rules to online content placement. Rule #1: Work with sites that offer you some control of how and where your content is [...]
Read More... Leave a Comment »Should You Give Away Your Content for Free?
Sunday, February 21st, 2010If you are preparing to release your new book or launch your website with hopes of creating products and services, an online campaign is a strategic marketing piece to making an impact as an expert and reaching your target audience. However, clients often approach us who would like to receive pay for their content. They [...]
Read More... Leave a Comment »The Many Purposes of Online Expert Content
Saturday, February 20th, 2010I hear the stories over and over again. Authors come to me (or I go to them) and tell me how their publisher or their publicist will simply not support an online campaign….it doesn’t sell books, they are often told. I have had many conversations with authors and publicists who simply don’t realize all the [...]
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