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Archive for the ‘content that sells’ tag

The Secrets to Getting Your Content Accepted by Top Websites

Sunday, October 30th, 2011

I’ve worked with dozens of online editors since 1999, many of whom are working with the largest website destinations on the Internet.  While each editor has their own specifications as to what they are looking for, there are certain constants that need to be present to virtually guarantee that your content will be received, published [...]

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Content: The Crucial Tool that Builds Best Selling Brands

Wednesday, February 24th, 2010

One of the obstacles that plague all authors and experts is the fact there are just so many other experts in every topic in today’s world. Distinguishing yourself from others in your area of expertise is the most important marketing activity you will pursue. You can secure the most highly visible media placements available, but [...]

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The Many Purposes of Online Expert Content

Saturday, February 20th, 2010

I hear the stories over and over again. Authors come to me (or I go to them) and tell me how their publisher or their publicist will simply not support an online campaign….it doesn’t sell books, they are often told. I have had many conversations with authors and publicists who simply don’t realize all the [...]

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