There was a time where effective publicity meant getting as much exposure as possible could in as many prominent media venues as possible. That has all changed now. The name of the game now is roots and credibility. It makes far more sense economically in today’s current climate to gain exposure on fewer online destinations, [...]
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Archive for the ‘sell books’ tag
Translating Your Media Campaign into Sales
Saturday, February 20th, 2010I often hear authors express their ongoing frustration at having conducted an expensive, prestigious publicity campaign where they secured some great media and yet their books are not flying off the shelves as they hoped. What is the magic ingredient that leads to record breaking sales and worldwide notoriety? Well, clearly there are many factors [...]
Read More... Leave a Comment »Build It and They Will Come: Why Pre-Selling Your Brand Is Crucial To Success
Saturday, February 20th, 2010There are three reasons best-selling authors sell millions of books. 1. They have already created their brand 2. They have created exposure for their brand. 3. They have a national and possibly international platform for their brand they can leverage for the release of their new book. When Mr. Chopra releases a new book, it [...]
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