Authors and Experts…Do You Need an Internet Publicist?

As you prepare to launch your book, you have a decision to make. How much do you allocate in your budget to Traditional media, and how much should go to social and Internet Publicity? That’s a simple question to answer. Just ask yourself these crucial questions and you will have … Continue reading

Make it Count: The Number One Rule in PR Today

We’ve heard the stories over and over again sadly….authors, experts and companies who set up a PR campaign and have high hopes that the right placements will create impact, sales, increased media interest, etc. only to be seriously disappointed when the visibility did not translate to actual revenue. In today’s … Continue reading

Making Your Online Promotional Dollars Count

There was a time where effective publicity meant getting as much exposure as possible could in as many prominent media venues as possible. That has all changed now. The name of the game now is roots and credibility. It makes far more sense economically in today’s current climate to gain … Continue reading

Translating Your Media Campaign into Sales

I often hear authors express their ongoing frustration at having conducted  an expensive, prestigious publicity campaign where they secured some great media and yet their books are not flying off the shelves as they hoped. What is the magic ingredient that leads to record breaking sales and worldwide notoriety? Well, … Continue reading

Build It and They Will Come: Why Pre-Selling Your Brand Is Crucial To Success

There are three reasons  best-selling authors sell millions of books. 1. They have already created their brand 2. They have created exposure for their brand. 3. They have a national and possibly international platform for their brand they can leverage for the release of their new book. When Mr. Chopra … Continue reading

Hiring an Online Publicist: What You NEED to Know to Protect Your Reputation and Your Budget!

If you are an author, expert or corporation considering online promotion, this is the most important newsletter you will ever read. I know this sounds a bit presumptuous and I apologize. However, we are hearing the same stories over and over again from our prospective clients and we feel it … Continue reading