consulting

Discover the secrets to effective online PR
Annie’s consulting services include a variety of crucial elements you need to know to effectively promote your products and services, and then translate those into meaningful revenue.

Annie will cover these and more…
* Clearly Define Demographic
* Assess Competition
* Fine-Tune Brand Message
* Analyze Website: Header, Navigation, Content
* Targeted Websites/Genres
* Revenue Models
* Reporting and Analysis of Placements
* Ongoing Outreach

Annie will clarify…
*  Short-Term and Long-Term Goals
*  Monetization and Conversion
*  Exposure And Credibility

Annie will assess your key branding elements…
* Your Messaging and Tag Line
* Website Look and Feel
* Call to Action

Annie will create your online wish list…
* Expert Placements
* Diversity of Placements
* Credibility
* SEO Considerations
* Traditional Media Targeting

Annie will evaluate your content considerations…
* Articles should be 500-700 words in length
* Include an introduction, 4-10 tips or strategies and a summary
* No promotional references in the article itself
* Keep your targeted keywords in mind when creating a title
* Find a unique slant on your topic to stand out from competing content

Annie will help you determine effective online placements…
*  Accuracy of Posting
*  Analysis – Alexa.com; Sign ups; Sales; Media Requests; Speaking
*  Promotional Support
*  SEO Benefit
*  Expert Placement Option
*  Google Alert

Annie will guide you through conversion 101…
*  Create Strong Branding Product Tie-Ins
*  Incorporate Relevant Logos
*  Request Testimonials
*  Secure New and Relevant Placements
*  Include Total Monthly Uniques and Logos in Traditional Media Outreach, Speaking Materials, Proposals

Consulting  is offered per hour or through package rates if you need more in-depth consultation. Annie will work with you via phone and email. Contact her today to discuss how she can assist your PR efforts effectively.

Consulting fees:  $1400.00 per 50 minute sessions when combined with a  placement program.

One Response to consulting

  1. Pingback: Preparing for Your Online Campaign | Sandy Lane PR

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