Content: The Crucial Tool that Builds Best Selling Brands

One of the obstacles that plague all authors and experts is the fact there are just so many other experts in every topic in today’s world. Distinguishing yourself from others in your area of expertise is the most important marketing activity you will pursue. You can secure the most highly … Continue reading

Translating Your Media Campaign into Sales

I often hear authors express their ongoing frustration at having conducted  an expensive, prestigious publicity campaign where they secured some great media and yet their books are not flying off the shelves as they hoped. What is the magic ingredient that leads to record breaking sales and worldwide notoriety? Well, … Continue reading

Build It and They Will Come: Why Pre-Selling Your Brand Is Crucial To Success

There are three reasons  best-selling authors sell millions of books. 1. They have already created their brand 2. They have created exposure for their brand. 3. They have a national and possibly international platform for their brand they can leverage for the release of their new book. When Mr. Chopra … Continue reading

Securing Top SEO Rankings: The Three Things You Need to Know to Be Number One!

I hear the stories again and again….an expert comes to me and describes the thousands of dollars spent on securing top search engine rankings with sophisticated and intensive meta tags, keywords etc. Sadly nothing much changes, traffic doesn’t increase and they are still not highly visible in the search engines. … Continue reading