Why Authors Need to Promote Online

Authors and experts have many options when it comes to choosing how to spend their time and budget to promote their work.  Radio, TV, print and of course, the Internet are all avenues that need to be explored.  Going online can be very confusing.  Blogs, ads, articles, creating and maintaining … Continue reading

Make it Count: The Number One Rule in PR Today

We’ve heard the stories over and over again sadly….authors, experts and companies who set up a PR campaign and have high hopes that the right placements will create impact, sales, increased media interest, etc. only to be seriously disappointed when the visibility did not translate to actual revenue. In today’s … Continue reading