Authors and Experts…Do You Need an Internet Publicist?

As you prepare to launch your book, you have a decision to make. How much do you allocate in your budget to Traditional media, and how much should go to social and Internet Publicity? That’s a simple question to answer. Just ask yourself these crucial questions and you will have … Continue reading

Make it Count: The Number One Rule in PR Today

We’ve heard the stories over and over again sadly….authors, experts and companies who set up a PR campaign and have high hopes that the right placements will create impact, sales, increased media interest, etc. only to be seriously disappointed when the visibility did not translate to actual revenue. In today’s … Continue reading